Skill 2: Social Media Marketing & Management

The Opportunity

One of the high-income skills you can master in thirty days is social media management and marketing.

Nigerian businesses know the importance of having a social media presence, but do not have time or the skill to manage it. These businesses are willing to pay someone who understands strategy, content creation, and engagement.

What You’ll Master

● Creating content calendars and posting schedules
● Writing engaging captions that drive sales
● Running targeted Facebook and Instagram ads
● Growing organic followers using proven strategies
● Analysing metrics and adjusting strategies
● Community management and customer engagement

30-Day Roadmap
Week 1: Study successful Nigerian business accounts, analyse what works
Week 2: Learn content strategy, posting times, and platform algorithms
Week 3: Master Canva for graphics and CapCut for video editing
Week 4: Create sample content calendars for 3 different business types.

Your Service Package
● Content creation (20 posts/month): ₦30,000
● Community management: ₦25,000 monthly
● Ad management: ₦40,000 + 10% of ad spend
● Complete package: ₦80,000–₦100,000 monthly per client

Real Numbers
Michael manages social media for three small businesses. ₦30,000 each, this means ₦90,000 monthly, working twenty
hours/week.

Your Course Path
Social Media Marketing (Coming soon to Dexter).

Free Tool Stack
● Canva (graphics)
● CapCut (video editing)
● Meta Business Suite (scheduling)
● Buffer (free tier for planning)

Skill 3: Graphics Design

The Gap

One of the high-income skills you should have your eye on is graphic design. Every business needs graphics for social media posts, flyers, banners, logos, and business cards. The demand for a graphic designer is endless, and most businesses outsource this consistently.

What You’ll Learn
● Logo design principles and brand identity
● Social media graphics that stop the scroll
● Print design (flyers, business cards, banners)
● Photo editing and manipulation
● Typography and colour theory
● Client communication and revisions

Learning Schedule
Week 1: Master design fundamentals – colour, typography, composition, spacing
Week 2: Learn your design software (Photoshop, Illustrator, or Canva Pro)
Week 3: Study and recreate 20 professional designs
Week 4: Create a portfolio with 15 original pieces across different categories

Free Tool Stack
● Canva Pro (30-day free trial, then upgrade)
● Photopea (free Photoshop alternative)
● Remove.bg (background removal)
● Colours (colour palette generator)

Pricing Strategy
● Logo design:₦15,000 to ₦30,000
● Social media graphics (ten posts): ₦20,000
● Flyer design: ₦5,000 to ₦8,000
● Business card: ₦5,000
● Monthly retainer (twentygraphics): ₦40,000 to ₦60,000

Success Story
Adebayo landed four monthly retainer clients and made one hundred and sixty thousand Naira (₦160,000) as a monthly income.

Your Course Path
Graphics Design is Available now on Dexter

Skill 4: Content Writing & Copywriting

Why It’s Profitable

Copywriting and content writing are one of the major high-income skills you should master in 2025. Businesses need someone who can write website copy, product descriptions, email campaigns, blog posts, and sales pages. Most business owners can’t write persuasively, so they hire professionals to do the job.

Your Specialty
● Website copy that converts visitors to customers
● Product descriptions that sell
● Email marketing campaigns
● Blog posts for SEO and engagement
● Sales page copywriting
● Social media captions

Week-by-Week Training
Week 1: Study copywriting fundamentals – headlines, hooks, and CTAs
Week 2: Learn persuasive writing frameworks (AIDA, PAS, FAB)
Week 3: Practice writing 10 different copy types
Week 4: Build a portfolio with sample work for different industries

Service Packages
● Website copy (5 pages): ₦35,000 to ₦50,000
● Blog post (1,000 words): ₦8,000 to ₦12,000
● Product descriptions (10 items): ₦15,000
● Email sequence (5 emails): ₦25,000
● Sales page: ₦40,000 to ₦60,000
● Monthly content retainer: ₦60,000 to ₦80,000

Real Example
Tunde specialises in writing for online course creators and coaches. He has three retainer clients that earn him one hundred and fifty thousand Naira (₦150,000) monthly, while working for fifteen to twenty hours/week.

Your Course Path
Content Writing and Copywriting Available now on Dexter

Skill 5: Data Analysis

The Hidden Opportunity

Every business collects data, but most don’t know what to do with it. Sales numbers, customer information, website traffic – it’s all unused. You become the person who turns data into decisions and profits.

What You’ll Create
● Sales reports with actionable insights
● Customer behaviour analysis
● Business performance dashboards
● Trend identification and forecasting
● Competitor analysis reports
● Marketing campaign performance reports

30-Day Learning Path
Week 1: Learn Excel fundamentals – formulas, pivot tables, charts
Week 2: Master data cleaning and organisation techniques
Week 3: Study data visualisation and dashboard creation
Week 4: Complete 3 real-world analysis projects for portfolio

Your Packages
● Monthly business report: ₦25,000 to ₦35,000
● Customer analysis: ₦30,000
● Dashboard setup: ₦40,000 to ₦50,000
● Ongoing data analysis: ₦50,000 to ₦70,000 monthly
● One-time deep dive analysis: ₦60,000 to ₦80,000

Success Numbers
Sarah analyses sales data for three e-commerce businesses for thirty thousand Naira (₦30,000) each monthly. By the end of the month, Sarah makes ninety thousand Naira (₦90,000).

Your Course Path
Data Analysis (Available now on Dexter).

Free Tools You Need
● Google Sheets (free)
● Microsoft Excel (or free alternatives)
● Google Data Studio (free)
● Tableau Public (free version)

Here’s Your 90-Day Action Plan

Month 1: Learning & Building
● Week 1: Choose ONE skill above based on your interests
● Week 2: Enrol in the Dexter course and complete daily lessons
● Week 3: Practice with real projects – build portfolio samples
● Week 4: Create service packages and pricing. Identify 15 potential clients

Month 2: Landing Clients
● Week 1: Reach out to 5 prospects. Offer the first project at a thirty per cent (30%) discount
● Week 2: Deliver exceptional work. Document results
● Week 3: Get testimonials and referrals. Raise prices to normal rates
● Week 4: Pitch 5 more prospects at full rates

Month 3: Scaling Income
● Week 1: Aim for 3–4 active clients
● Week 2: Optimise your workflow and delivery process
● Week 3: Raise rates by 20% for new clients
● Week 4: Goal: ₦80k–120k monthly income

Month 2 Goal: Two to three paying clients with an income of forty thousand Naira (₦40,000) to sixty thousand Naira (₦60,000) monthly
Month 3 Goal: Four to five clients with a monthly income of eighty thousand Naira (₦80,000) to one hundred and twenty thousand Naira (₦120,000) monthly income
Month 4+: Scale to over one hundred and fifty thousand Naira (₦150,000) by adding clients or raising your rates.

Free Resources to Get Started

Essential Tools (All Free Tiers Available)

● Canva (free version, then upgrade)
● Grammarly basic (free)
● Google Workspace (free)
● YouTube tutorials for every skill
● Dexter course community support (Join our WhatsApp and Instagram Channel)

Local Networking

● Join Nigerian freelancer WhatsApp groups
● Attend free business meetups in your city
● Follow small business Facebook groups
● Connect on LinkedIn with local business owners

Skill-Specific Learning

Web Development: MDN Web Docs (free), freeCodeCamp
Social Media Marketing: Meta Blueprint (free courses), HubSpot Academy
Graphics Design: Canva Design School (free), Adobe tutorials
Content Writing: Copyblogger (free resources), HubSpot Writing Course
Data Analysis: Google Analytics Academy, Microsoft Excel training

The Bottom Line

These aren’t get-rich-quick schemes. They’re legitimate skills Nigerian businesses desperately need.
Pick one skill, enrol in the Dexter course, complete it in 30 days and get your first client in sixty days. Scale your business to over eighty thousand Naira (₦80,000) monthly in ninety days.

The opportunity is there, and the training is affordable.

The only question is: will you start?

Ready to Begin?
Visit the Dexter platform and enrol in your chosen course today.

Available Courses

● HTML for Beginners → CSS Essentials (Web Development path)
● Social Media Marketing (Coming soon)
● Graphics Design
● Content Writing and Copywriting
● Data Analysis

Bonus courses to accelerate your success include;
● Time Mastery for Netpreneurs
● Iron Discipline: Master the Hidden Power Behind Every Success Story
● Rewriting Your Story: Break Limiting Beliefs & Build Growth Mindset
Start with technical skills. Add the mindset courses to level up faster.

Your future is waiting. Enrol today.